The campaign will spotlight destinations including Baltimore, Annapolis, Frederick and the communities surrounding Chesapeake Bay. Baltimore's Inner Harbor, cultural museums and historic districts sit alongside Annapolis's waterfront setting and maritime heritage, while Frederick offers historic streets, independent shops and countryside access.
Winter also marks peak oyster season in Maryland. The Maryland Crab and Oyster Trail links seafood restaurants, oyster farms and waterfront communities across the Chesapeake Bay region, offering visitors a taste of one of the state's best-known culinary traditions.
Travellers can also use rail connections from Baltimore to continue on to Washington D.C., Philadelphia and New York, making the route well suited to wider multi-city US itineraries.