Venice is one of Europe's most visited and beloved cities, drawing millions of travellers each year with its extraordinary canals, world-class art, historic architecture, and celebrated cuisine. Despite its global appeal, direct long-haul access to Venice has historically been limited compared to larger Italian hubs like Rome and Milan.
That is now changing. The growing appetite for travel between China and Italy has been evident for some time. An earlier direct service linking Shanghai and Venice, launched in 2024, proved immediately popular, demonstrating strong passenger demand for nonstop connections between the two countries. The success of that route gave airlines the confidence to invest further in Venice as a destination worthy of its own direct long-haul service from Beijing.