The medina is the main attraction and one of the most popular Essaouira things to do. It is a UNESCO-listed old town filled with narrow streets, white buildings, and blue doors that give the city its unique look. Walking through the medina is a relaxing experience, as it is not as crowded or confusing as other Moroccan cities.
As you explore, you will find small shops selling handmade crafts, jewellery, and souvenirs. There are also many art galleries showing local artwork, which reflects the creative spirit of the city. You can stop at a café to enjoy traditional Moroccan tea or a simple meal while watching daily life around you. Visiting the medina is one of the best things to do in Essaouira because it lets you experience the true culture of the city.