British Airways Club World Amenity Kits: Anatomē Replaces The White Company

Crystal Travel | Travel News | 7 July 2026

New British Airways business class amenity kits, designed by anatomē and featuring British artists, roll out to Heathrow passengers next month.

British Airways Introduces New anatomē Club World Amenity Kits

British Airways is ending its long-standing partnership with The White Company for Club World amenity kits, bringing in luxury wellness brand anatomē to supply the new range after almost a decade of collaboration with the previous provider.

The airline confirmed the change in a statement shared across its social media channels, saying: "Following a successful launch at Gatwick last year, new Club World amenity kits will be rolling out to customers flying from Heathrow next month."

Anatomē: British Airways' New Luxury Amenity Kit Partner

British Airways describes anatomē as a "luxury British wellness specialist." The brand refers to itself as a "modern London apothecary," and while it may be a newer name to many passengers, it now takes over responsibility for Club World amenity kits from The White Company.

New Club World Amenity Kit Design and Gatwick Trial

The new kits follow the same design first trialled at Gatwick Airport late last year — a fabric roll-top bag fastened with a metallic buckle, offering a bolder, more colourful look than the understated packaging Club World passengers have grown used to over the past decade. At the time of the Gatwick trial, British Airways had described the kits as designed "exclusively" for services from that airport, but the rollout is now extending to Heathrow, the airline's largest and busiest hub.

The White Company's Continued Role With Club World Bedding

While anatomē takes over the amenity kits, The White Company's relationship with British Airways is not ending entirely. The brand will continue to supply bedding for Club World, meaning passengers will still encounter The White Company as part of the wider cabin experience, even as the amenity kits themselves change hands.

British Artists Featured in the New Amenity Kit Designs

BA’s New Amenity Kits Showcase British Artist Designs

The new Heathrow-bound kits feature fresh artwork from the same four British artists whose work appeared on the original Gatwick range: Amelia Coward, Charlotte Roseberry, Kit Boyd and Naomi Edmonson. Their continued involvement suggests British Airways is keen to maintain a consistent creative identity across the rollout, even as the kits expand to new departure points.

British Airways has not yet confirmed the full contents of the new anatomē kits, nor whether the rollout will extend beyond Heathrow to other UK departure airports or further long-haul routes. Additional details, including precise timings, are expected to be shared by the airline in the coming weeks.

What the New Amenity Kits Mean for Business Class Passengers

For regular Club World travellers, the update brings a refreshed look and feel to the pre-flight experience, combining a new wellness partner with continuity through the returning artist collective. Amenity kits, while a small part of the overall journey, are often one of the more memorable touches associated with premium long-haul travel, and this change is likely to be noticed by passengers familiar with the previous packaging.

Experience British Airways Business Class Flights

As British Airways continues to refine its Club World experience, further updates to the onboard product may follow in the months ahead. Passengers planning long-haul journeys in business class may want to stay informed as the new anatomē amenity kits reach additional departure points.

For those looking to book a Club World flight or explore British Airways' evolving business class offering, Crystal Travel's expert travel agents can help with fares, availability, and finding the right option for a premium journey.